About Me

I am a journalist, content writer, and fashion marketing graduate with a Bachelor’s degree in Journalism and Communication from Middlesex University Dubai and a Fashion Marketing qualification from Istituto Europeo di Design (IED) Milan. With several years of experience in digital media, I have specialised in business, lifestyle, fashion, tourism, and culture, producing editorial and multimedia content for audiences across the Middle East and Europe.

My work has been featured in leading publications including Business Recorder, Hello! Indo-Arabia, and PopSugar Middle East, where I have covered everything from exclusive interviews and long-form features to live event reporting and social media content. Throughout my career, I have reported on major industry events such as Dubai Fashion Week, Dubai Design Week, the Emirates Literature Festival, and the launch of Hello! Indo-Arabia in Dubai, while also contributing to video production and audience engagement initiatives across digital platforms.

Alongside my editorial experience, my studies at IED Milan allowed me to develop a strong understanding of the business side of fashion. I worked on strategic marketing projects involving consumer behaviour analysis, the Messy Middle framework, budgeting and financial planning, product development, and multi-channel marketing strategies. My coursework also included fashion distribution analysis, evaluating existing retail and distribution models, and proposing data-driven strategies to improve brand performance and market positioning. In addition, I developed promotional event concepts and communication strategies for fashion and lifestyle brands, combining creativity with commercial objectives to enhance brand visibility and customer engagement.

Today, I bring together storytelling, content strategy, fashion marketing, and brand communication to create meaningful narratives and strategic solutions that connect brands with their audiences. My strengths lie in editorial content, digital communications, marketing strategy, trend analysis, consumer insights, and brand development.