I'm a fashion marketer, freelance journalist, content producer & social media manager

With a background in digital journalism and over 100 published articles, I have built a career at the intersection of storytelling, culture, business, and fashion. My work has been featured in leading publications including Business Recorder, Hello! Indo-Arabia, and PopSugar Middle East, where I covered topics spanning business, lifestyle, fashion, tourism, and culture.

Beyond editorial writing, I have extensive experience in multimedia content production. At PopSugar Middle East, I conceptualised and launched an IGTV content series that generated more than 200,000 views, creating engaging video content tailored for digital audiences. I also collaborated with Hello! Indo-Arabia on its Dubai launch event, producing celebrity interview content featuring prominent UAE personalities and Bollywood talent.

Building on my media background, I pursued a degree in Fashion Marketing at Istituto Europeo di Design (IED) in Milan, where I developed a strong understanding of fashion branding, consumer behaviour, luxury marketing, trend forecasting, visual communication, digital marketing strategy, social media management, content planning, market research, and brand storytelling.

Today, I combine editorial expertise with fashion marketing knowledge to create compelling content and brand narratives that connect with audiences across digital, social, and editorial platforms. My strengths lie in content strategy, copywriting, journalism, video content production, social media storytelling, brand communication, and audience engagement.

While my focus is on strategy, content, and communication, I also have working knowledge of creative tools and visual presentation development, including mood boards, Canva presentations, and mock-up creation, which continue to be areas I am actively refining and expanding.